Territory and Resources

27 Counties Served

Leon Farmer and Company distributes its diverse beverage portfolio throughout Northeast Georgia, all the way to the North Carolina and South Carolina borders and down to the suburbs east and northeast of Atlanta. Sales and delivery routes operate from our Athens or Gainesville branches.

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Territory

Athens

The Athens facility, built in 1988, services Banks, Barrow, Clarke, Elbert, Franklin, Greene, Hart, Jackson, Jasper, Madison, Morgan, Newton, Oconee, Oglethorpe, Putnam, Stephens, Walton, and Wilkes counties.

Gainesville

The Gainesville facility, built in 1983, services Dawson, Forsyth, Habersham, Hall, Lumpkin, Rabun, Towns, Union, and White counties.
 
 
Both facilities feature climate-controlled warehouses, onsite fleet maintenance shops, and upgraded energy and lighting systems.

People

We are proud to work with some of the finest people in the distribution industry. These dedicated individuals uphold our company’s commitment to teamwork, integrity, and customer satisfaction every day whether they are in the office, the warehouse, or the trade.

Fleet

Leon Farmer and Company maintains a state-of-the-art sales and delivery fleet. With more than 120 vehicles, 35 delivery routes and 20 sales routes, our company invests in the resources needed to ensure optimal delivery of our products.

“It is a true testament to our reputation that many of our employees have been with the company for more than 20 years.”

LEON FARMER III

Technology

Leon Farmer and Company regularly invests in equipment, hardware and software for maximum efficiency and performance. Our sales team utilizes the Mobility computer selling system and a real time data network to provide our team with accurate and timely sales information.

All routes are optimized using UPS Roadnet software to ensure that our products are delivered on time with minimal operating costs. We are committed to being one of the most effective and efficient sales organizations in the industry.

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